Strategic uniti - Innovation - Speed
  • Company profile
  • Vision
  • MAY family values
  • Mission
  • History
  • Awards and Achievements

Company profile

MAY is a fast innovating company with very strong entrepreneurial culture. The most recognized organizational capabilities of MAY are strategic unity, promotion of talent and speed of innovation. MAY consists of 5 strategic business units. MAY-Energy manages its investment portfolio in the energy sector. MAY-Venture is responsible for venture capital investments in high-tech. MAY-Foods produces and distributes hot beverages. MAY-Store is an e-commerce business and MAY-Realty is focused on real estate development and management. MAY business units are located in Russia, Ukraine, India and Sri-Lanka. The most popular consumer brands of MAY-Foods are May tea, Lisma, Curtis, Richard and Coffesso.

 

Vision

We believe that our constant strive for excellence moves us forward and promotes society's well-being.

The uncompromising quality of our products and services of the past two decades has allowed us to earn the trust and loyalty of consumers, making MAY a leader in all areas of our activities.

By actively introducing innovations in our products, processes, marketing and management, MAY is consistently seen by customers and end users as a Russian Fast Innovator.

MAY family values

PEOPLE

is the first value of MAY

The family is being created by talented people, that means high professionals, completely dedicated and effective employees, willing to meet not only current, but also future expectations of the consumers and customers. Talents promotion is one of the most important parts of MAY corporate culture.

MAY employees are full of energy, creativity and always ready to prove themselves. They appreciate joyful and unusual spirit. They are enough modest. They would never sit out when they know better solution. They think outside the box and are fond of fast and bold innovations, which surprise the consumers and customers, as well as create the mood and encourage positive changes and pioneer ideas.

Our employees are self-confident, independent and decisive. They set difficult tasks and don’t fear to implement them. Due to supportiveness and team-spirit nothing goes wrong, if someone fails, his colleagues will come to succor.

First of all we work for the consumers and want to make them happy insofar as possible, that’s why we reject bureaucratic hurdles and official style, which impede innovations and make anyone yawn. Cornerstone of our success is the team-spirit and friendly environment. Be self-confident and you easily blend into our successful team which will be glad to welcome the new talent.

ETHICS

is the second value of MAY

MAY appreciates main ethical principles - trust, respect, honesty, openness and responsibility. They are no less important as formal rules and laws. Any business decision we take is based on these ethical principles.

Nothing is concealed, just opposite, we are transparent and opened. MAY employees are dedicated not only to their immediate tasks, but also to the general business-goals. The best MAY talents are enough modest people who are aware of their worth without making a show of it. We accept and share the idea that any achievements are the result of mutual efforts.

High level of trust we exploit as a powerful economic resource let us achieve the most challenging targets. Moreover, we recognize that respect of each employee’s dignity without any exceptions is vital for our corporate culture. According to the diversity strategy we take into account the opinion of anyone in the team and it makes us stronger, because together we are smarter than each of us alone.

Honesty encourages us to face the truth no matter how harsh and bitter it may be, and thanks to that MAY develops so fast, because honesty is the best policy. High level of openness means high responsibility, which is so important for achievement of the ambitious business goals.






QUALITY

is the third value of MAY

MAY consumers and customers feel our love and care that raise their mood. Our products bring joy and happiness, the smiles and kind words of MAY employees work wonders. We exceed customer expectations by offering excellent service. Our products and brands are unique and excellent. That is why our consumers and customers always come back to us and recommend our products to their loved ones, friends and colleagues.We strive to ensure that the innovative quality of our products, processes, marketing and organisation create the benefit for the consumers, employees, shareholders, partners and society. The quality of our processes is the guarantee of the best results, which are being constantly improved by MAY employees through innovations that allow obtaining a higher quality at a lower cost and on time. We always eliminate the reasons preventing to achieve the targets of the business plan, so that they never appear again. Accumulating this experience, we create MAY knowledge management system.

MAY corporate strategy is focused on marketing and sales, so as marketing and sales mean business. All our employees, ultimately, are marketing and sales-oriented, and work for the consumers and partners of MAY. Quality of MAY as an organisation is a determining factor of our common success.

Strategic unity, strategy execution, corporate culture, organizational structure, talents promotion and speed of innovations are the key organizational capabilities, which differentiate MAY from other companies.


GROWTH

is a fourth value of MAY

Sustainable growth of the sales revenues and market share provides us with much more resources to satisfy our consumers, serve the market and increase market opportunities for cooperation with our business-partners. Our talents are aware that higher sales level and market share are, so more market opportunities MAY obtains and stronger our company and employees get.

Profit growth is a key indicator of the financial performance of MAY business activity. At the end of the day all the efforts of our employees aimed at profit earning to encourage investments, to expand the scale of marketing communications, as well as to facilitate the development of new products and services.

Our brands strength reflects MAY capability to meet the needs of the consumers and customers better than the competitors, and with greater profit. MAY team focuses on brands promotion in order to make them more famous, more unique and more excellent. Strong customers’ loyalty determines the leading positions of our brands in their categories, which, in turn, ensures a high level of MAY sales and profit.

We identify and anticipate the wishes of the consumers and customers to surprise them. We are bold and daring, we distinguish ourselves. MAY employees can’t afford to follow the mainstream, they must be always one step ahead.








Mission

Create superior value!

History

MAY began in 1991 as the first company to provide the Russian market with high-quality tea. In the early 1990s, the foundation was laid for MAY’s development as a group of business units operating in different segments of the economy but united by common corporate goals. In 1991, the subdivision specializing in information technologies (later becoming May-Tech) was among the first established in the Russian market. In 1992, MAY made its entry into the real estate market by registering Transprod LLC, which served as the core of the global business unit May-Realty. The construction of MAY’s corporate headquarters in Moscow is a shining example of May-Realty’s achievements in recent years. MAY’s development over the next 20 years is closely connected with the internationally trademarked Maisky brand, but our progress goes well beyond the tea industry.

In 1998, in the midst of the economic crisis most domestic manufacturers phased down their production. However, MAY expanded and opened the first tea packing factory in the history of New Russia in the town of Fryazino, near Moscow. Such a direction in development played an important social role not only in the creation of hundreds of new jobs but also the replacement of imported goods with high-quality and affordable Russian products. The factory was built quickly under the management of May-Realty and soon became the largest tea manufacturer in Europe. That same year Lisma, an inexpensive but quality tea brand, was introduced onto the market. It quickly gained popularity with Russian consumers and remains popular today.

In 2004, MAY became the first domestic enterprise to pass certification of the quality management system for compliance with the international standard ISO 9001, assessed by the leading German auditor TUV. This certification is evidence of our high-quality business process standards. Such result was possible through May-Tech’s experts who automated production using the latest information and communication technologies.

In 2007, MAY’s product portfolio grew with the CURTIS brand, which expanded MAY’s presence in the tea market. The unique idea of using dessert flavors in tea created a new and highly demanded market segment. In 2013, a wide range of classic and original CURTIS flavors was awarded “Brand of the Year/ Effie – 2012.” However, the majority of prizes during MAY’s 20+ year history were awarded to the Maisky brand. Maisky has repeatedly been nominated “The Best Product” at the international exhibition “Prodexpo” and nominated “No. 1 Brand in Russia” in the nationwide rating “People’s Choice Brand.” One of the most prestigious prizes received by MAY was “Leader of Emerging Markets,” awarded by the International Economic Forum in Davos in 2000.

Currently MAY represents a combination of different business areas, which creates a powerful, synergetic effect. The products and services of MAY’s business units are represented not only in all regions of Russia but also in global markets. Our tea brands are sold by the largest retailers in Russia and in 18 countries through a network of branches. MAY’s branch offices in the leading tea-exporting countries – Sri Lanka, India, and Kenya – allow us to achieve perfect quality tea leaves. MAY’s other business units are also expanding their presence abroad. May-Tech has a branch office in Vienna, Austria. May-Energy’s major business partners include Austrian and Turkish companies.

MAY’s workforce includes more than 3,000 employees and is constantly growing as new business areas arise. Among these areas are real estate management, marketing of oil products, information and communication technologies, and the fast growing area of e-commerce, which is represented by May-Store.
MAY’s priority is innovative development in all spheres of activity. We implement the best innovative practices by using the example set by the world’s leaders in innovation.

MAY’s quality management system and food safety management system are certified by the British Standards Institution (BSI) for compliance with the international standards ISO 9001:2008 and FSSC 22000:2010.
In 2012, MAY became the first Russian business to become a member of the ISMM – the Institute of Sales and Marketing Management (United Kingdom), as well as a member of the Product Development Management Association.

Awards and Achievements

National competition " Brand of the Year / EFFIE- 2012" - the highest award in the category " Non-alcoholic beverages ."

British Institute of Sales and Marketing Management (ISMM) – highest rating in the area of sales management (2012).

British Standards Institution (BSI) – compliance of MAY's quality management system with the international standard ISO 9001:2008 (2013), certification of food safety management according to FSSC 22000:2010 (2013).

2011 Роспатент

Rospatent – recognition of the Maisky brand as a well-known trademark in Russia and Ukraine (2011).

2011 Продэкспо

Prodexpo International Exhibition – multiple awards and nominations in “Best Product” for Maisky, CURTIS and Lisma brands (2005–2011).

2010 Народная марка

Nationwide rating “People’s Choice Brand” – Maisky – “No. 1 Brand in Russia” (2010).

German auditing firm TUV – first Russian enterprise to pass certification of its quality management system for compliance with the international standard ISO 9001 (2004).

International Ecology Fund – MAY received a gold award in “Environmentally Safe Products” (2003).

International Economic Forum in Davos – MAY was awarded the honorary title “Leader of Emerging Markets” (2000). MAY was recognized as the best Russian company of the year (1998) by the British magazine Russia Review

Comcon research company – national recognition - “Russians know three types of tea – “Indian,” “Ceylon” and “Maisky” (1996).

National competition " Brand of the Year / EFFIE- 2012" - the highest award in the category " Non-alcoholic beverages ."