Strategic uniti - Innovation - Speed

News May-Foods


31.03.2015

Promotional campaign of RICHARD tea is to start on Russian central TV channels.


Promotional video is inspired by true events and narrates about the fact of abdication in favor of beloved women. Inspired by the royal tea the king* has come to such a fateful decision. 

During the quantitative test the promotional video was highly appreciated by the core audience and affected the decision of 75% of 900 viewers to buy this tea.

New promotional campaign is apowerful impetus for an intensive increase of RICHARD brand strength. 

View the video

*Edward VIII, King of the United Kingdom and the Dominions of the British Empire, abdicated in order to marry Wallis Simpson, as the British Parliament opposed this marriage. Herewith he declared: “I have found it impossible to carry the heavy burden of responsibility and to discharge my duties as king … without the help and support of the woman I love”.