Strategic uniti - Innovation - Speed

News May-Foods


08.09.2014

The Richard won Voronezh during its City Day


• On 6-7 September the Richard brand took part in the IV exhibition-fair "Voronezh is the Garden City!" as an official partner of the main city holiday. The fair was held with the support of the Government of Voronezh oblast and became the central event in the programme of the city day of the capital of the Black Earth Region.
• These days, thousands of visitors gather traditionally in Voronezh and more than 30 thousand people visited the exhibition-fair in Sovietskaya square last weekend. According to the consumers, the Royal brand of the Richard English tea was recognised as one of the most striking and memorable participants among dozens of other representatives of the fair. Elegant promoters in the English style attracted attention of all visitors and treated them to some tea. In total, the Richard “English princesses” treated 10 thousand people to some tea. Therefore, many consumers returned for some tea and purchased their favourite flavours.
• The Richard tea sale was organised with the support of the Oriental company – an official distributor of the May-Foods business unit in Voronezh oblast. For two days,  the record quantity of the Richard tea was sold in Voronezh.
• High quality of the product and the level of organisation were praised not only by the consumers but also by the administration of the city. After the holiday, the Mayor of Voronezh expressed his gratitude to the Richard brand, the partner of the fair, by signing a formal letter of thanks addressed to Igor Lisinenko, Chairman of the MAY Supervisory Board, and to Mikhail Boldyrev, head of the Oriental company, the official distributor of the Richard brand in Voronezh.
• ‘I would like to make special mention of the high level of professionalism of our colleagues during the organisation of the event: Irina Zvonareva, a divisional trade marketing manager, and Ekaterina Tribunskaya and Victoria Breusova, merchandisers. Thanks to their efforts, excellent results were achieved. As a gratitude, the girls will receive exclusive souvenirs – the Royal Richard umbrellas,’ commented Leonid Kogay, a brand-leader.