On July 20 & 21, a grand festival of VKontakte, the best-known social network in Russia, was held in St. Petersburg. Curtis became the official tea partner of the event. During two days, more than 100 thousand people visited the event in a park on the coast of the Gulf of Finland.
Сurtis introduced its bright and amazing brand zone to the visitors: photos with pyramids, fruit basketball, unusual make-up and, naturally, our tasty tea. The guests spent at least 30 minutes in the brand zone, which resulted in striking photos in social networks.
Natalia Prokhorenko, our tea tester, led a master class hourly. She presented tea stories, offered tea cocktails to all guests and answered the questions of visitors.
During the festival, we handed out 60 thousands of our sample products and prepared 1700 litres of tea! Each pack with a pyramid had a bar code printed on it with a secret promo: “Register and buy Curtis tea in a Lenta shop at discount”, thereby offering an opportunity to taste our tea and promoting the sales.