MAY New Year's products have arrived on the shelves of GUM. For the first time, our brands are almost fully present in the country's main store. This confirms the premium status of our products and contributes to an increase in the popularity of the gift assortment.
GUM is the brightest showcase in Russia on New Year's holidays. Products from all over the world are represented here, and manufacturers are striving to occupy the most attractive shelves with their goods. The supermarket's traffic in the New Year fuss is more than 1.5 million people. This year, the MAY team set itself an ambitious task - to grab the attention of the consumer, using the advantages of the most famous retail outlet in the country - and fulfilled it.