News

SANTAR brand charges Muscovites for new discoveries on Vorobyovy Gory An interactive art object, the SANTAR Telescope, created specifically for those who like to discover new things, has appeared on one of the most popular venues in the capital. The project combines modern technology, aesthetics, and the brand's idea of energizing people to move forward The telescope is equipped with a program that shows an accurate map of the starry sky, planets and constellations, including the constellation of the Eagle, the symbol of SANTAR. The special feature of the installation is that you can observe the sky in any weather and at any time of the day A bright large pack of SANTAR Special Big Leaf tea became part of the composition.: it attracts attention and strengthens the connection with the brand.A QR code is placed on the body of the telescope, through which interaction with the brand continues. By clicking on it, visitors get to a special page of the project: here you can learn more about SANTAR, take part in the contest and become a participant in the tea sets raffle. This allows you to prolong the impression of the installation and make acquaintance with the brand more interactive and exciting The installation is open to visitors from December 10 to January 10, daily until 22:00. We invite you to see the art object with your own eyes, discover an unusual view of the starry sky and feel the atmosphere of SANTAR. The best time to visit is in the evening, when the effect of diving into space becomes especially vivid.

The RICHARD® brand has been a leader in the High Premium segment gift range for many years. On the eve of the New Year, the brand traditionally presents bestsellers in a gift assortment — symbols of the year inspired by the Eastern calendar. In 2026, consumers will add portraits of royal horses to their collection.

A bright image advertisement for COFFESSO assorted drips Young and Beautiful is placed in the center of the Moscow City business district. The video tells about the unique flavors of coffee in the brand's line: mango-cloudberry, pistachio-raspberry, orange-chocolate, rum-vanilla and caramel. Dynamic color videos charge with positive emotions and make our everyday life brighter and tastier. The choice of the site is not accidental: Moscow City is a neighborhood of purposeful, active careerists who start their day with a cup of coffee. This is the brand's target audience. We advise everyone to visit Moscow City as soon as possible and watch the video with their own eyes in order to feel this mood. Addresses where you can see the COFFESSO cube in Moscow: · TTK, Kievskaya street, 27, No.MF01 · Presnenskaya embankment, 8 p.1 ("Catcher") · Moscow City, 1st Krasnogvardeisky Passage, 19 (OKO II Business Center) · Moscow City, Presnenskaya embankment, 10, p. 2, (IQ-kvartal tower) · TTK, 5th Donskoy Passage, 17

MAY's HR team successfully presented the company's capabilities at the Rosbiotech Career Festival "PROFFEST". This is a vivid example of how the collaboration of the HR Team and the R&D and Innovation Team allows attracting young professionals. So, the testers conducted tea and coffee tastings, demonstrating methods for evaluating the aroma, taste and texture of drinks. During the meeting, they talked about the role of titesters and captesters in production and showed how a hobby can develop into a professional career. The participants tried different varieties and received tips on developing their skills. The HR team shared with the students the prospects of joining the Quality, R&D and innovation teams, and told them how to get into production internships and internships.

Our q-graders and captesters, winners and finalists of the Russian captesting and titesting championships, spoke at the Rosbiotech scientific and practical conference "Current issues of improving the quality and safety of food in Russia", dedicated to World Quality Day. MAY has a productive partnership with Rosbiotech. A significant part of the team was educated at this educational institution. The company maintains close contact with university faculty and specialists, consulting with them during the development of new products and on other issues. In addition, the Company is actively developing programs to attract graduates, offering them interesting jobs and attractive working conditions. The event brought together leading scientists, industry experts, representatives of the state control, manufacturers and young researchers. The participants discussed topical issues of the food industry in order to provide consumers with safe and high-quality products. Our colleagues were able to really spark this meeting with their performance. Among the dry figures, research, and analytics, their stories about working at MAY sounded vivid and interesting. They told how they create unique and excellent products, how they participate in titesting and captesting championships, inspiring young people by their example and increasing the loyalty of partners. Valeria Andronenkova, HR Director and organizer of our participation, emphasized that building cooperation with secondary and higher education institutions is part of the HR strategy to attract talented youth to MAY. "The partnership with Rosbiotech is gaining momentum. There are many graduates of this university working in MAY, and now students of the Department of Plant Raw Materials are interning in the Quality Team. We will develop more and more interesting programs for students and offer them attractive conditions for internship," she stressed.

MAI Company is strengthening its position in the HoReCa field. FACE to FACE coffee will be offered to guests at the Russian Railways Arena stadium (FC Lokomotiv's home arena). Our coffee is already represented in the largest restaurant chains, hotels and offices of leading companies. The excellent quality and taste of our coffee has been repeatedly confirmed at blind tastings, where customers invariably chose FACE to FACE among many competitors. The new achievements were made possible thanks to the well-coordinated work of the sales team and the ability of each employee to show leadership in communicating with partners.

In October, a single open day of the Federal project "Professionalism" took place - "You are in good company!". The MAI company took an active part as an employer partner of the Professionalism program of Shchelkovsky College. The meeting brought together 9th grade students from schools in Shchelkovo and Shchelkovsky district. Perhaps some of them are our future employees, so it is extremely important for us that such a significant number of people find out about our factory. The head of the coffee shop told in more detail about the Mining Complex and career development opportunities. And in order to immerse the students in the atmosphere of production, the guests were presented with a gift collection and shown the process of its creation. At the MAY stand, the supervising trainers talked about training programs for operators and adjusters on modern equipment. They emphasized that the training is based on current trends, and the methods are perfectly adapted for the younger generation. Our presentation, interactive master class and friendly atmosphere made a positive impression on the students. Many expressed a desire to personally visit the Mining Complex, which is the first step for us to succeed in attracting the younger generation.

MAY Company, together with Shchelkovsky College, participates in the federal program "Professionalism". Its goal is to combine business and education in order to train specialists who, after training, will quickly be able to find a sought—after profession in industrial enterprises. For MAI, this is an investment in the future: the program allows you to train qualified personnel for specific production tasks. The new set of students was in September, when first-year students from Shchelkovsky College came to the May Complex, who had previously signed targeted training agreements with MAY. The students chose the specialty "Installation, maintenance, operation and repair of industrial equipment". They successfully combine their studies and work at the Mining Complex, and after graduation they will continue their career in production. "The guys consciously applied for targeted training in our company. At the end of August, they visited Mycompex with their parents. They went on an excursion, saw modern equipment, learned about the formats of training and adaptation, and, of course, received tea and coffee as a gift. The guests really liked both the production itself and the atmosphere in the team, especially the attentive attitude towards young people. Therefore, the guys decided to sign targeted training contracts in MAY. Beginners learn with pleasure and enthusiasm, show a desire to learn new things, and get involved in current projects. The mall met their expectations. Many are already ready to upgrade their ranks. For us, this means that the career guidance work of HR and production teams aimed at strengthening the employer's brand has brought the expected results," said Valeria Andronenkova, HR Director.

Residents of Fryazino celebrated the City Day. MAI Company organized a large tea tasting, creating a festive atmosphere. The participants and guests were treated to fragrant tea from the Richard and Curtis brands. The MAI tasting area featured both classic and refined fruit varieties that have long won the sympathy of the city's residents. Some visitors, having tasted our products for the first time, were fascinated by the taste and wondered where they could buy such tea. Words of gratitude addressed to MAI were repeatedly heard from the stage. Dmitry Vorobyov, the mayor of the city, spoke at the opening of the festival. In his speech, he thanked the MAI company for its constant participation in the life of the city and stressed that MAI's support goes far beyond tastings. The company conducts field trips for various communities, trains and employs young people, and helps high school students decide on their future profession (as part of the state program "Professionalism"). Such comprehensive participation and support make it possible to say with confidence that the MAY company enjoys the well-deserved respect and love of the residents of Fryazino, being an integral part of the city's life.

he Slavyansky Bazar International Music Festival was held in Vitebsk. And this is the 8th time MAY has participated in it as a partner. The CURTIS, RICHARD and COFFESSO brands became the decoration of the event, as well as a real gift for the artists, who enjoyed our tea and coffee after the performance. Scale of support Participation in the Slavyansky Bazaar has become a tradition. For many years, the organizers have trusted our company, knowing that we will provide the participants and guests with delicious, fragrant and invigorating drinks. Numerous positive reviews prove our high status as a supplier and the reliability of our products. The MAY company logo and the symbols of our brands decorated all concert venues, including the main one, the summer amphitheater, and were also present at the festival directorate, where press conferences with the stars were held. Words of gratitude to the partners, including our company, sounded from the stage. Coffee points were also installed in the building of the festival directorate, at concert venues and in the mobile press center, where the artists came after the performance. The MAI team treated the guests to classic and fruity RICHARD and CURTIS drinks, as well as coffee based on the MASSIMO blend. Before the event, a press conference was held with the participation of the Minister of Culture of Belarus Ruslan Chernitsky and the director of the festival Gleb Lapitsky. They noted that Slavyansky Bazar strengthens friendly ties with Russia and other countries, which is also reflected in the choice of suppliers. At the end of the interview, the guests received gifts from our brands. The main place of representation of our brands was the mobile center, where journalists interviewed the participants of the festival. The traffic capacity of our coffee point was enormous. According to the participants, after the performance, you want to relieve the excitement – to cheer up, at least for a minute to be alone with yourself and with a cup of tea or coffee. And we gave everyone this opportunity, and we also gave them gifts and taught them how to use coffee drop bags. A competition for young performers was also held as part of the festival. The talented artists were very worried and spent time in the mobile center, waiting for their results. And we encouraged them and treated them to tea and coffee. You can see the winners and prize-winners in the photo. The representative of the jury, Taisiya Povaliy, admitted that she had bought many local specialties in Belarus, and our gift would be a worthy addition. Alexander Panayotov has stated more than once in interviews that he is a shopaholic and loves gifts very much, for which he even bought a second suitcase. We hope that our gift found enough space there. MAY became the only food company that did not limit itself to banners or flyers, but provided direct contact between our brands and artists and treated everyone to tea and coffee. Overall, the atmosphere was very warm and friendly. This time the festival was bigger than ever! It was attended by representatives from 40 countries and there were 80 thousand guests! The Governor of the Vitebsk region, Alexander Subbotin, and the director, Gleb Lapitsky, presented the diploma to the MAY company and expressed the hope that next year we will delight our guests with excellent tea and coffee. They also noted MAY's role in keeping generations connected. "Of course, music united us all in the first place. But it is impossible not to mention the products of the MAY company, which is almost the same age as the Slavyansky Bazaar. Over the years, MAY has been growing and developing with us, responding sensitively to the changing tastes and preferences of consumers. The company always offers relevant and interesting products for all generations. It is this ability to remain in demand among a wide variety of people, from young people to the older generation, that makes MAY a truly popular company," said Gleb Lapitsky.

On May 22, a round table of the Moscow Region Chamber of Commerce and Industry was held at the Maykomplex production site, dedicated to a topic relevant to many enterprises: "Personnel shortage: a solution to the problem in manufacturing companies." The discussion was moderated by Elena Kanygina, Director of the Department of Investment Promotion and Entrepreneurial Initiatives at the Moscow Region Chamber of Commerce and Industry. In his welcoming speech, Vadim Kasatkin, Director of Production and Logistics, stressed that the company is interested in attracting employees who are ready to put the passion of high achievements into their work, to see in it not just the application of competencies, but the creation of something more - a serious business, the results of which will be in demand by consumers around the world. The topic was continued by Acting HR Director Valeria Andronenkova, production team leader Sergey Isakov, and Head of GR David Hakobyan. They shared their experience in building a culture of success, implementing the principles of lean manufacturing and automation. Special attention was paid to cooperation with Shchelkovsky College, programs for attracting young professionals, as well as an effective training and mentoring system. Colleagues emphasized that all efforts of MAI are aimed at ensuring that each employee is aware of his important role in big business, works with pleasure and comfort, feels his professional growth and can transfer the accumulated experience to colleagues. The goal is to increase the company's power by producing high—quality products for the benefit of consumers and partners. Other guests and speakers of the event were Natalia Knyazeva, First Deputy Head of the Administration of the Fryazino City District, Sergey Peskov, Chairman of the Committee on Labor and Labor Relations of the Chamber of Commerce and Industry of the Ministry of Defense, Flora Bubich, Director of the Shchelkovsky College. Among the business representatives there were such manufacturing enterprises of the Moscow region as JSC "Mosoblgaz", JSC "NPP "Istok" named after. Shokin, Shchelkovokhleb CJSC, Russian Grocery Company, FZMT JSC and others. The end of the round table was a tour of the tea and coffee production halls. The participants were impressed by the scale and technology of the production, the transparency of the processes, the cleanliness and the use of best practices. Many noted that there are very few enterprises of this level in Russia.

More than 5.5 thousand companies from 129 countries took part in the largest exhibition in the Middle East. During the five exhibition days, the event was attended by 130 thousand people. According to the Federal Center for Agricultural Export Development of the Russian Ministry of Agriculture (Agroexport), in 2023 the total volume of tea imports to the United Arab Emirates amounted to 90 thousand tons. Given the zero customs tariff on tea products in this country, experts predict an increase in demand for black and green tea produced in Russia. At Gulfood 2025, MAI presented its tea and coffee brands, which have already proven themselves well in the domestic market. "We supply our products to many countries, including Saudi Arabia and the Emirates. During the exhibition, we held a number of productive meetings with partners from the Persian Gulf region. Events like the Gulfood exhibition are a great opportunity to find new business partners and meet with existing ones, hold a large number of negotiations in one place, saving time on business trips. We are confident that Russian tea will become one of the most attractive offers for the UAE market, given that interest in this product continues to grow here," Ivan Fedorov, Director of Export at MAI, commented on the results of the Gulfood exhibition. Gulfood, an exhibition of food, beverages, equipment for the hotel and restaurant business and cooking, is the largest and most influential agri-food exhibition in the Middle East. Among its key objectives is to assist exporters in establishing business contacts with potential trading partners in the Middle East, Africa and South Asia.

HH.ru He presented his annual ranking of the best employers. It is evaluated according to the following criteria: the development of HR processes, loyal employees, the most popular among applicants, and the high assessment of former employees. MAI company became one of the leaders of the rating, taking the 2nd place in the field of FMCG according to the criterion of development of HR processes. This is a real success and a confirmation that HR processes really help create the best success team in the world. Now our company has received a special icon on its page and in vacancies posted on HH.ru . When looking for a job, applicants from tens of millions of offers will pay attention to those with such a mark. Additionally, we received a rating certificate confirming our competitive advantage in the labor market. Valeria Andronenkova, HR Director, commented on the achievement: "Over the past two years, the number of companies participating in the ranking has increased by 75%, which makes it more difficult to compete. The rating is formed based on several parameters. This is an assessment of employees — whether they are ready to recommend their employer, applicants — whether they would like to work in these companies, data from the HR team - a questionnaire that allows them to evaluate their HR management practices. And for the first time last year, a new criterion was introduced – the assessment of former employees. I am very pleased that we have earned more than 100 points in all blocks, which allowed us to become the leaders of the FMCG sector. There is currently a demographic decline in Russia and a struggle for talent in the labor market. It is important to be a visible employer in order to attract the most worthy candidates to build the best Success Team in the world. Applicants understand that if our company is ranked, it means that its reputation is confirmed, and reliability and HR leadership in the market are facts, not just words. This high rating confirms the correctness of our HR strategy and the effectiveness of the 6 levers of success."

The MAI Company, together with the Tsaritsyno College of Hotel and Restaurant Business, launched a training program for qualified personnel in the hospitality sector. College students will have the opportunity to master all the nuances of working in the tea and coffee industry under the guidance of experienced barista trainers from MAI. The program participants will receive lectures, tastings and master classes, during which they will gain knowledge about modern trends and technologies of roasting coffee beans, as well as master the art of making hot drinks. The MAY modern Research R&D Center has been chosen as the venue for the course, where students will study the nuances of working with professional equipment and various grades of raw materials. The main goal of the partnership is to increase the competitiveness of students of Tsaritsyno College in the labor market using MAY's long–term expertise in the field of tea and coffee. "The skills acquired in our training center will become an excellent base for future entrepreneurs and HoReCa industry professionals. With the knowledge gained here, it will be easier for young professionals to find a job upon graduation. The cooperation between MAI and Tsaritsyno College is an example of effective interaction between business and education aimed at developing the hotel and restaurant industry and training highly qualified personnel for this field," said Dmitry Korsakov, MAI's barista coach, HoReCa Sales Development and Support Manager. Tsaritsyno College is a large educational complex in Moscow, which has been awarded the title of a Grant from the Mayor of the capital 12 times for its services in the field of training young specialists. Among the graduates of the college are well–known HoReCa professionals, such as the founder of the Oleg Ilyin Confectionery chain and the chef of the Pushkin restaurant in GUM.